Late last year my sister and I met Khloe Kardashian. She’s the youngest one of the Kardashian girls. THere are two younger girls but they’re Jenners…..they have a different Dad…..I could go on but if you’re not interested in the Kardashians you’re possibly not this far into reading this post…….
My friends have no problem telling me that liking the Kardashians means I have no class or taste or education or idea about life. Clearly liking a TV show makes you much less of a person in some people’s eyes but you have to be able to appreciate the machine that is the Kardashians to truly understand the appeal.
When little sis Hayley and I arrived with about 8 others at pre-arranged place to meet Khloe Kardashian we couldn’t believe how dressed up everyone was. Like DRESSED UP. One chick was wearing a cape and the highest stilettos I’ve ever seen. They all owned Kardashian Kollection bags and shoes. I wore my flat shoes with sparkles on them – I felt seriously inferior.
Little Sis with Cape Lady
Our ‘meeting’ was taking place before her public appearance at Westfield Parramatta. It was a highly organized operation with impeccable precision. I’ve met some famous people in my time including (drum roll…..serious name dropping is about to commence…..) Diana, Princess of Wales, Tony Blair and Bill Clinton but nothing compared to how this was managed. We were met by one of the 20 minders there who asked us to sign a release form for E Channel incase we were on tele and then she took a photo of us with the form. We were then ushered into the meet and greet,
Hayley and I only wanted to see her enormously impressive engagement ring so with the timing of toddlers in a China shop, we ooohhhed and arghhhhhed over the chunky ring. She handled our questions with grace and dignity, especially given that her marriage to basketball player Lamar Odom was in the midst of scandal and break up rumours. It was impressive (she has since filed for divorce). We had our photo taken and were then ushered out to watch the pandemonium unravel when she made her public appearance at Westfield Parramatta to promote the Kardashian Kollection shoe line.
The Kardashian/Jenner family is undoubtedly famous for having famous friends, a big family and making a TV show about their lives. Perhaps that is being famous for the sake of being famous but their level of success cannot come without talent and hard work. Even if we don’t think that you’re working if you are getting your hair and make up done daily to have strangers hug you and tell you they love you at random shopping centres worldwide, it is work.
I’ve just finished reading Mom+Manager = Momager – Kris Jenner’s book and WOW, what a woman. As the mastermind and Mother of 6, she’s created this machine from what looks like capitalizing on her ex-husband’s involvement with the OJ Simpson trial and daughter Kim’s friendship with Paris Hilton. From those two single events she’s thrown out any thoughts about ‘what will people think’ and created a multi-million dollar business where flagship program Keeping Up with the Kardashians is the anchor for licensing opportunities across the globe. Put simply, the Kardashians ‘rent’ their name out to companies to create products in their name and they pay a hefty fee back to the family for the priviledge. The manager an Australian Kardashian Kollection brand told me “I don’t need to promote the products, their name is a license to print money and the girls are very involved, they approve every single design.”
A week after our meeting Khloe sent me a pair of shoes (it was probably someone from the shoe company but I like to think Khloe put them in the mail personally). OMG I died and went to shoe heaven. They are devine. The packaging, the embossed tissue paper and quality of the product are right up there with the best of the best. Everywhere I’ve worn the shoes I am complimented. I confess they’re KK shoes and people are surprised and then I’m sure they vomit a little bit in their mouths for saying something so nice about a family they bag the crap out of. Australian’s over the age of 30 don’t like showy people like the Kardashians.
The Kardashians aren’t a reflection on society falling apart nor are they the crux of the world’s obsession with celebrity. They’re entertainers who orchestrate massive drama in their ‘real’ world to ensure their TV show goes on and product lines have a long life. In the same way producers of American Idol keep changing the judges to stay fresh and relevant, the Kardashians plan out their storylines. They have created a mega brand. Anyone involved in advertising and marketing will have the same admiration for a job well done. They’re a family who turned their lives into a business. You don’t have to like the content of their business but understand that their self obsessed, vacuous behavior and image is all part of the game.